Over the past two decades, Glenn has helped a wide range of companies use new and emerging technologies to increase sales and profitability. Glenn currently helps clients maximize their digital marketing efforts through SEO, SEM, social advertising, and web analytics. Glenn is also a columnist in various leading research publications. About the SEJ Summit SEJ Summit is dedicated to actionable marketing education for SEOs, by SEOs. The SEJ A Day of Keynotes Summit is a unique conference experience designed for search marketers. The content is complete and diverse while remaining focused on SEO. Advertising Continue reading below Events will take place in Santa Monica, Chicago and New York throughout 2016. Each event will feature a single track of keynote-style presentations vetted by industry experts and over three hours of high-quality networking opportunities - all limited to only 200 participants.
Our top priority is to provide an action-packed, impactful, and memorable experience for you, which is why sales pitches, product demonstrations, and sponsored content is prohibited during sessions. Want to go? Super Early Bird tickets are available for purchase until August 5 at midnight. Join now and save $300! Click to learn more about the SEJ Summit 2016 Image Credits Raster to Vector Conversion Advertising Continue reading below Featured Image: Image by Paulo Bobita Crawling and indexing - these are the two main tasks of the Google robot. Webmasters can make it easier for their websites to get indexed by making several changes ahead of time. This allows the bot to do deep work and give websites the chance to rank better.
The five steps below help you optimize the way your website is crawled and indexed to make your website much easier to find on the web. 1. Basics The file is a simple text file that gives the Google bot specific instructions on how the website should be crawled. For example, by excluding certain directories. These are often data-sensitive areas, such as login and customer accounts, that should not be indexed. When creating the file, it is important to ensure that the bot has access to all the resources needed to display your website correctly. For example, you should avoid blocking CSS or JavaScript files in the file. If you want to exclude a specific directory from scanning, use the following code in the file: Advertising Continue reading below User Agent: Ban: directory.